Media & Press Kit

A woman with red hair and a black turtleneck smiling in an indoor setting.

Everything a journalist, producer, or event organiser needs - in one place.

Short Bio.

Sara Roberts is a four-time founder, HealthTech strategist, and author of The Prevention Economy (forthcoming, 2026/7). Over 15 years she has scaled purpose-driven health ventures from zero to £10M ARR across the UK, Europe, and Africa, earning the Queen's Award for Sustainable Development, B Corp certification, and recognition as a Favikon Top 10 UK HealthTech Creator and Thinkers360 Top 10 Global HealthTech Leader.

She is the founder of Well Purposed, a strategic advisory studio working with HealthTech and longevity founders from Seed through Series A. She speaks and writes on prevention-first health, ethical innovation, and the commercial future of longevity.

One-Line Bio

4x founder, HealthTech strategist and author making the commercial case for prevention-first health.

  • Sara is available for keynotes, panels, podcast interviews, and media commentary. Speaking fee from £3000. All enquiries: sara@justsararoberts.com

    • The Prevention Economy - the commercial case for prevention-first health design

    • Founder health as strategy - why leadership resilience is a material risk factor

    • Scaling with soul - how purpose-driven founders grow without losing themselves

    • Ethical innovation in HealthTech - commercial ambition without integrity compromise

    • Women building in health - lessons from the frontline of purpose-led venture creation

  • For producers and journalists who want a starting point:

    • What would healthcare look like if it were designed around keeping people well, rather than treating them when they're not?

    • You lost your father to a preventable illness - how did that shape the way you build businesses?

    • What do investors consistently get wrong about the longevity and prevention space?

    • What does The Prevention Economy argue that most people in health haven't accepted yet?

    • You've built across the UK, Europe, and Africa - what does the rest of the world understand about prevention that we don't?

    • 29,000 LinkedIn followers

    • Favikon Top 10 HealthTech Creator, UK

    • Thinkers360 Top 10 HealthTech Leader, Top 10 AI Ethics Leader, Top Voice 2025

    • Queen's Award for Sustainable Development

    • Advisory: International WELL Building Institute · Henry Royce Institute MATcelerate HEALTH Investment Committee · Women's Enterprise Scotland Ambassador

Recent Events

  • Rich Simple Human

    April 2025

    Delving into the multifaceted challenges faced by founders and entrepreneurs.

    We explore the importance of balancing physical, mental, and emotional health, the necessity of reflection, and the impact of hustle culture on decision-making.

  • Designing for Culture

    May 2025

    How do cultural values shape the way we design, lead, and care for people?

    We’ll explore how culture influences health, inclusion, and connection in our built environment through the lens of the WELL Standard and its application across Europe, the Middle East, and Africa.

  • HealthTech Hour

    January 2026

    Join me as a guest on HealthTech House - one of the largest HealthTech podcasts in Europe, getting over 300,000 streams a month, 50 countries worldwide, rated 5 star and consistently in the top 100 health/medicine podcasts.

Get in Touch

For speaking, media appearances, podcast interviews, or press commentary: sara@justsararoberts.com or complete the form.