sara@justsararoberts.com

Smiling woman with long red hair and light green eyes in a bright, modern office setting.

Serial Founder. HealthTech Strategist.

Speaker. Human Systems Thinker.

I'm Sara, an award-winning, four-time founder & health strategist who’s spent 15 years turning purpose into performance. After losing my dad to a preventable illness, I dedicated my career to reshaping healthcare into something more ethical, proactive and human.

From bootstrapped start-ups to VC-backed scale-ups, I’ve built ventures that combine commercial rigour with impact, from Healthy Nibbles (£10 M ARR, B Corp, Queen’s Award for Sustainable Development) to Well Purposed, the strategic advisory studio helping Series A+ founders grow with clarity and purpose.

My work now spans keynotes, media commentary, and board-level advisory on the future of health, longevity and leadership.

Serial Founder. HealthTech Strategist. Speaker. Human Systems Thinker.

SARA ROBERTS

BBC logo with black squares and white letters
The logo reads 'Fitt Insider' with 'Fitt' in a cursive font and 'Insider' in bold font on a white background.
Vogue magazine logo in black text on a white background.
Logo with the text 'Goals House' and a circular goal icon replacing the 'O' in 'Goals'
The cover of The Economist magazine with a plain white background and black text.
Business Insider logo with bold black text on a white background.

SPEAKING &

MEDIA TOPICS.

A woman with long red hair smiling, standing indoors in front of a window and kitchen shelves.

I speak and write on the intersection of innovation, impact, and human performance. My work explores what it really takes to scale purpose-driven companies, the systems, leadership, and mindset required to build ventures that endure.

Whether on stage, in media, or with founders on the journey, my focus is turning complexity into clarity and ideas into action. Typically, I contribute on the following topics:

Scaling with soul: How purpose-driven founders achieve rapid growth without losing alignment or culture.

Founder health as strategy: Why longevity and leadership resilience are the next real competitive advantages.

Ethical innovation: Building HealthTech and longevity ventures that balance data, design, and human outcomes.

Women leading in impact: Lessons from building and backing female-led ventures across markets.

Systems over slogans: The frameworks that turn good intentions into repeatable, high-performance execution.